如何為您的網站增加流量：一個簡單（但有效）的指南

當你寫作時，以對話的方式寫作，就好像你在和你的讀者說話一樣。

不要試圖每次都將您的關鍵字硬塞到您的內容中，因為它會在短時間內開始聽起來像機器人和垃圾郵件。 這將使您的訪問者付出代價，這將影響您的跳出率和流量，導致您在 SERP 中的位置下滑。

以盡可能自然的方式包含您的關鍵字。 許多 SEO 說，目標關鍵詞密度在文本總字數的 1% 到 3% 之間； 這不是一個堅定的目標。 如果你的寫作需要更​​少的實例或更多的提及，那就這樣吧。 請注意不要過火。

• 必要時使用 LSI

為幫助避免內容中的關鍵字過多，請將潛在語義索引 (LSI) 關鍵字集成到您的文本中。

LSI 關鍵字與您的原始關鍵字足夠相似以保留含義，但在語義上足夠不同，以至於您不會一遍又一遍地重複相同的短語。

例如，如果您的焦點關鍵字是“關鍵字研究”，您可以在文章中使用的一些 LSI 關鍵字包括：

• “谷歌關鍵詞工具”
• “SEO關鍵詞工具”
• “如何找到谷歌關鍵詞”
• “免費關鍵詞研究”

在整個文本中散佈其中的一些 LSI 關鍵字有助於您更頻繁地包含主要術語的含義，而不會用相同的短語使您的讀者負擔過重。

LSIGraph是幫助您查找這些關鍵字的免費工具。 只需輸入您的焦點關鍵字，軟件就會為您提供一個想法列表。

對於 Raven Tools 用戶，只需轉到關鍵字研究中心，您就會看到關鍵字列表並排顯示數量和競爭分數。

• 寫下你的聽眾

為網絡寫好最重要的部分留到最後。

如果您正在為搜索引擎撰寫文章或考慮您的受眾需要聽到哪些關於您的產品或服務的信息，那麼您的內容只會變得更加數字化噪音。

相反，將你的內容集中在你的讀者需要什麼——他們有什麼痛點，他們正在尋找什麼解決方案，以及他們可能有什麼問題——這樣你的文案就會在重要的人面前取得成功。

解決頁面搜索引擎優化

您已經創建了一些很棒的內容，並且要使其受到關注，需要對其進行充分優化以引起搜索引擎的注意。

您使用的關鍵字會因頁面而異，但登錄頁面和博客文章的技術將保持不變。

標題標籤

頁面的標題標籤是顯示在 SERP 中的文本。 建立您的主要關鍵字，您想要定位的任何位置，並儘可能包含您的品牌名稱。

標題標籤限制為 60 個字符，包括空格，因此請充分利用您擁有的小字符數。

將主要關鍵字盡可能靠近標題標籤的開頭，因為您希望搜索者首先看到重要信息。

元描述

元描述是出現在 SERP 中標題標籤下的小段落。

與標題標籤一樣，請務必包含您的焦點關鍵字和您想要定位的任何位置。 您有 160 個字符可供使用，因此請盡可能使其具有吸引力，並在有空間的情況下添加號召性用語。

網址

您頁面的 URL 需要盡可能短，但還需要包含您的焦點關鍵字。

確保每個頁面都有一個唯一的 URL，以防止混淆您的網站的組織方式。

H標籤

由於您已經組織了內容，因此將其分成幾個部分以提高可讀性，因此添加 H 標記並不是一項主要任務。

盡可能靠近頁面的開頭，包含一個 H1 標籤和你的焦點關鍵字，盡可能靠近標籤的前面。

將 H2 標籤用於第二個最重要的子部分，將 H3 標籤用於下一級子標題。

盡量不要在頁面上低於 H3 或 H4。 如果必須，重寫和重新組織您的內容，或者將冗長的部分拆分到自己的頁面上。

圖像替代文字

讓用戶更多地參與您的內容，包括盡可能相關、有趣的圖像。

當您確實包含圖像時，請確保將焦點關鍵字添加到圖像替代文本中。

這時候網站審核就派上用場了。 您將能夠按緊急程度獲得錯誤列表，然後是待辦事項列表以跟踪您的進度，以及與團隊共享的 HTML 鏈接。

如您所見，這些只是審核員為您的網站確定的眾多內容中的一部分。 確保遵循最佳實踐，否則您最終會獲得糟糕的技術 SEO 分數，這可能會影響您的排名和轉化。

對於那些正在尋找更高級指南的人，我們編寫了一份指南，解釋瞭如何進行網站審核，這應該有助於完成這一步。

獲得社交

既然您已經創建了一些人們想要閱讀的精彩內容，並且已經針對搜索引擎進行了很好的優化，那麼是時候推廣這些內容了。

在您的企業中使用社交媒體是在向外推廣您的產品和服務與提供不包括直接銷售宣傳的有用信息之間的謹慎平衡。

這裡有一些方法可以讓您利用社交媒體的力量來使您的業務受益，而不會讓自己瘋狂地試圖跟上社交媒體專家的步伐：

謹慎選擇您的平台

並非所有社交媒體平台都會對所有企業有利。

在大多數情況下，Facebook 和 Twitter 可以在所有行業中使用，如果只是為了分享您在網站上創建的內容（例如博客文章）的一種方式。

至少，在這兩個平台上創建個人資料，並使用正確的姓名、聯繫信息和高質量的個人資料照片對其進行優化。

如果您從事軟件銷售等企業對企業 (B2B) 行業，LinkedIn 是一個很好的平台，可用於聯繫專業聯繫人。

對於咖啡店或零售店等視覺行業，Instagram 是一個可以分享照片和視頻的流行平台。

服裝店等面向年輕人的企業可能需要考慮開設一個 Snapchat 帳戶。

無論您選擇什麼平台，請謹慎選擇，不要試圖一次承擔太多。 社交媒體很快就會變得難以管理，但如果您只在一兩個平台上發布帖子，管理起來會容易得多。

分享您的內容

如果您寫了一篇很棒的新博客文章或製作了一個信息視頻，請使用您的社交媒體來宣傳它！

您的關注者可能是您的第一次點擊和分享，如果內容對更廣泛的受眾來說足夠有趣且相關，那麼它可能會被您的關注者網絡之外的人所接受。

這意味著對您的內容有更多的關注，對您的網站有更多的訪問量。

為了讓您輕鬆分享您的內容，請考慮訂閱社交媒體發佈軟件，該軟件會自動檢查您的網站是否有新的博客文章，並創建您甚至無需接觸的滴灌社交媒體活動。 這是將您的內容始終呈現在您的關注者面前的好方法，從而增加更多人看到它的機會。

遵循 3:1 規則

Some brands see social media as a platform to promote their product or service 100 percent of the time. For larger name brands, that's possible, but smaller businesses need to utilize social media to build relationships and authority before people will begin following links to their websites.

For every one outwardly promotional post you create on social media, create three helpful, informational, relationship-building posts. This will show your audience that you're not totally in the social media game just to sell things to them and instead you really want to interact with and help them.

Ideas for non-promotional posts include:

• A blog post on your website that includes helpful information
• Recent news stories that relate to your industry, such as sharing news items on court decisions if you're an attorney
• Sharing a blog post written by someone in your industry
• Posting a funny meme that relates to your business
• Soliciting photos or videos from your audience, such as pictures of pets in Halloween costumes for a veterinarian practice

Respond to Your Audience

Remember: You're on social media. That means you need to interact with your audience and not just post into a vacuum.

If a follower leaves a comment on one of your posts, respond to the comment in a timely manner. Depending on your schedule and how active your social media community is, you may need to designate someone for this job.

The same goes for any feedback on your goods or services you receive via your social media channel. Respond courteously and professionally, and invite anyone who has a complaint to reach out to you directly to discuss the issue.

Being active on your social media profiles shows your followers that you care about the people who patronize your business, which helps boost your reputation and can then improve the traffic your website receives.

Build a Backlink Profile

Other websites can be very powerful in driving traffic to your website. This is called backlinking .

Backlinks not only bring more traffic to your website, they can also improve your own website's rankings.

There are a variety of sources of potential backlinks you could explore for your website, including:

• 維基百科
• 博客
• 新聞稿
• 來賓發帖
• 當地新聞網站
• 活動日曆
• 其他網站上的資源頁面
• 審查網站
• Local business directories, such as Chambers of Commerce
• 社交媒體資料
• 您的員工的大學校友檔案

Creating a solid backlink profile for your website can be a time-consuming, involved process. Here are some ways that you can make the process easier: (we've written a 15-step link building guide that also digs into this in more detail for those that are interested)

Create Ego Bait Content

Everyone loves to see their name in print, even if that print is on someone else's website.

Think of ways you can create compilation content using influencers or prominent names in your industry.

If your industry is one with a lot of blogs or thought leadership, you can create a post with quotes from their writing. Once it's up and published, send an email to everyone you've included in your post mentioning that they are quoted in your piece. Chances are good that at least a percentage of these people will post about your piece, giving you backlinks to their social media sites or blogs, as well as traffic from the influencers' followers.

Guest Blog

Guest blogging is a powerful way to build backlinks to your website.

You create a post about something relating to your industry, but it's posted on someone else's website. In the biography area, your website is given a link. Alternatively, you host someone as a guest blogger on your website, giving that person a backlink in their biography and then that person includes a link to your website announcing their guest blog.

Be aware that guest blogging standards have evolved greatly in recent years, so be careful not to do anything that would be considered spammy by Google to avoid penalties.

Press Releases

While you may think of a press release as something that announces a newsworthy change – an award that was won, a new partner in a firm, or an exciting new product launch – every business can find a way to leverage press releases to help build backlinks.

Rather than waiting for something newsworthy to happen in your own business to draft a press release, take a newsworthy event and find a way to insert your business into it.

If you own a house cleaning and organizing business, create a press release around New Years to coincide with the resolutions many people make to get their homes and lives in order. Provide tips for getting started with home organization, add in quotes from your business's owners, and include your contact information.

Many news organizations need new sources for human interest stories, and receiving this type of press release could gain you an interview or get your press release printed in full, complete with a backlink to your website.

Event Sponsorship

Chances are good that your community has a wide array of fundraising events taking place on any given weekend. From spaghetti dinners to silent auctions, 5K races to bowling tournaments, there are a plethora of opportunities to do some good while getting your business's name out there.

If you find a cause that you want to support, reach out to the organizers and offer to sponsor something. For a spaghetti supper, you could supply the pasta or dinnerware at a relatively reasonable cost. A monetary donation can go to a 5K, which could put your logo on the commemorative T-shirts.

By becoming an official event sponsor, your business name will be mentioned in event calendar listings and press releases about the event, with a link back to your website.

Identifying Which Backlinks you Need

This step is a bit easier than people make it out to be.

When I target a keyword, all I need to do, is to look at the backlinks of the people ranking for the keyword and then identify which links have value, and then categorize the links by their link types (is it a directory, a citation, a guest post, etc.). You can keep track of all of this inside of an excel sheet, or you can use the Raven Tools Link Manager after you've identified opportunities with Link Spy.

Once you find a particular website you want to target, you'll click the cell which interests you and then see the backlinks for this ranking page. If anything sticks out, just click the “add to link manager” and you'llhave your own link building CRM set up for you or a team member.

Only one more step to the process and you'll be good to go. 😊 Link Manager lets you order all the links you've identified and then it allows you to create tasks based on the link. I should mention that we've written up a thorough guide on analyzing backlinks with Raven Tools.

Gain More Traffic. Grow Your Business.

Cutting through the crowded digital space to find the people who are in most need of your product or service isn't easy. Your website is no longer something that you can just put up and forget about for several years; it must be maintained constantly and evolve to meet the needs of a changing industry.

Putting some significant time and effort into building your digital presence will drive more traffic to your website, gaining you the new customers you desire.

Your business is worth the effort – Make building it a priority.