如何为您的网站增加流量：一个简单（但有效）的指南

但是，如果您创建任何类型的内容是为了让搜索引擎满意，那么您的内容将一落千丈。

当你写作时，以对话的方式写作，就好像你在和你的读者说话一样。

不要试图每次都将您的关键字硬塞到您的内容中，因为它会在短时间内开始听起来像机器人和垃圾邮件。 这将使您的访问者付出代价，这将影响您的跳出率和流量，导致您在 SERP 中的位置下滑。

以尽可能自然的方式包含您的关键字。 许多 SEO 说，目标关键词密度在文本总字数的 1% 到 3% 之间； 这不是一个坚定的目标。 如果你的写作需要更少的实例或更多的提及，那就这样吧。 请注意不要过火。

• 必要时使用 LSI

为帮助避免内容中的关键字过多，请将潜在语义索引 (LSI) 关键字集成到您的文本中。

LSI 关键字与您的原始关键字足够相似以保留含义，但在语义上足够不同，以至于您不会一遍又一遍地重复相同的短语。

例如，如果您的焦点关键字是“关键字研究”，您可以在文章中使用的一些 LSI 关键字包括：

• “谷歌关键词工具”
• “SEO关键词工具”
• “如何找到谷歌关键词”
• “免费关键词研究”

在整个文本中散布其中的一些 LSI 关键字有助于您更频繁地包含主要术语的含义，而不会用相同的短语使您的读者负担过重。

LSIGraph是帮助您查找这些关键字的免费工具。 只需输入您的焦点关键字，软件就会为您提供一个想法列表。

对于 Raven Tools 用户，只需转到关键字研究中心，您就会看到关键字列表并排显示数量和竞争分数。

• 写下你的听众

为网络写好最重要的部分留到最后。

如果您正在为搜索引擎撰写文章或考虑您的受众需要听到哪些关于您的产品或服务的信息，那么您的内容只会变得更加数字化噪音。

相反，将你的内容集中在你的读者需要什么——他们有什么痛点，他们正在寻找什么解决方案，以及他们可能有什么问题——这样你的文案就会在重要的人面前取得成功。

解决页面搜索引擎优化

您已经创建了一些很棒的内容，并且要使其受到关注，需要对其进行充分优化以引起搜索引擎的注意。

您使用的关键字会因页面而异，但登录页面和博客文章的技术将保持不变。

标题标签

页面的标题标签是显示在 SERP 中的文本。 建立您的主要关键字，您想要定位的任何位置，并尽可能包含您的品牌名称。

标题标签限制为 60 个字符，包括空格，因此请充分利用您拥有的小字符数。

将主要关键字尽可能靠近标题标签的开头，因为您希望搜索者首先看到重要信息。

元描述

元描述是出现在 SERP 中标题标签下的小段落。

与标题标签一样，请务必包含您的焦点关键字和您想要定位的任何位置。 您有 160 个字符可供使用，因此请尽可能使其具有吸引力，并在有空间的情况下添加号召性用语。

网址

您页面的 URL 需要尽可能短，但还需要包含您的焦点关键字。

确保每个页面都有一个唯一的 URL，以防止混淆您的网站的组织方式。

H标签

由于您已经组织了内容，因此将其分成几个部分以提高可读性，因此添加 H 标记并不是一项主要任务。

尽可能靠近页面的开头，包含一个 H1 标签和你的焦点关键字，尽可能靠近标签的前面。

将 H2 标签用于第二个最重要的子部分，将 H3 标签用于下一级子标题。

尽量不要在页面上低于 H3 或 H4。 如果必须，重写和重新组织您的内容，或者将冗长的部分拆分到自己的页面上。

图像替代文字

让用户更多地参与您的内容，包括尽可能相关、有趣的图像。

当您确实包含图像时，请确保将焦点关键字添加到图像替代文本中。

这时候网站审核就派上用场了。 您将能够按紧急程度获得错误列表，然后是待办事项列表以跟踪您的进度，以及与团队共享的 HTML 链接。

如您所见，这些只是审核员为您的网站确定的众多内容中的一部分。 确保遵循最佳实践，否则您最终会获得糟糕的技术 SEO 分数，这可能会影响您的排名和转化。

对于那些正在寻找更高级指南的人，我们编写了一份指南，解释了如何进行网站审核，这应该有助于完成这一步。

获得社交

既然您已经创建了一些人们想要阅读的精彩内容，并且已经针对搜索引擎进行了很好的优化，那么是时候推广这些内容了。

在您的企业中使用社交媒体是在向外推广您的产品和服务与提供不包括直接销售宣传的有用信息之间的谨慎平衡。

这里有一些方法可以让您利用社交媒体的力量来使您的业务受益，而不会让自己疯狂地试图跟上社交媒体专家的步伐：

谨慎选择您的平台

并非所有社交媒体平台都会对所有企业有利。

在大多数情况下，Facebook 和 Twitter 可以在所有行业中使用，如果只是为了分享您在网站上创建的内容（例如博客文章）的一种方式。

至少，在这两个平台上创建个人资料，并使用正确的姓名、联系信息和高质量的个人资料照片对其进行优化。

如果您从事软件销售等企业对企业 (B2B) 行业，LinkedIn 是一个很好的平台，可用于联系专业联系人。

对于咖啡店或零售店等视觉行业，Instagram 是一个可以分享照片和视频的流行平台。

服装店等面向年轻人的企业可能需要考虑开设一个 Snapchat 帐户。

无论您选择什么平台，请谨慎选择，不要试图一次承担太多。 社交媒体很快就会变得难以管理，但如果您只在一两个平台上发布帖子，管理起来会容易得多。

分享您的内容

如果您写了一篇很棒的新博客文章或制作了一个信息视频，请使用您的社交媒体来宣传它！

您的关注者可能是您的第一次点击和分享，如果内容对更广泛的受众来说足够有趣且相关，那么它可能会被您的关注者网络之外的人所接受。

这意味着对您的内容有更多的关注，对您的网站有更多的访问量。

为了让您轻松分享您的内容，请考虑订阅社交媒体发布软件，该软件会自动检查您的网站是否有新的博客文章，并创建您甚至无需接触的滴灌社交媒体活动。 这是将您的内容始终呈现在您的关注者面前的好方法，从而增加更多人看到它的机会。

遵循 3:1 规则

一些品牌将社交媒体视为 100% 宣传其产品或服务的平台。 For larger name brands, that's possible, but smaller businesses need to utilize social media to build relationships and authority before people will begin following links to their websites.

For every one outwardly promotional post you create on social media, create three helpful, informational, relationship-building posts. This will show your audience that you're not totally in the social media game just to sell things to them and instead you really want to interact with and help them.

Ideas for non-promotional posts include:

• A blog post on your website that includes helpful information
• Recent news stories that relate to your industry, such as sharing news items on court decisions if you're an attorney
• Sharing a blog post written by someone in your industry
• Posting a funny meme that relates to your business
• Soliciting photos or videos from your audience, such as pictures of pets in Halloween costumes for a veterinarian practice

Respond to Your Audience

Remember: You're on social media. That means you need to interact with your audience and not just post into a vacuum.

If a follower leaves a comment on one of your posts, respond to the comment in a timely manner. Depending on your schedule and how active your social media community is, you may need to designate someone for this job.

The same goes for any feedback on your goods or services you receive via your social media channel. Respond courteously and professionally, and invite anyone who has a complaint to reach out to you directly to discuss the issue.

Being active on your social media profiles shows your followers that you care about the people who patronize your business, which helps boost your reputation and can then improve the traffic your website receives.

Build a Backlink Profile

Other websites can be very powerful in driving traffic to your website. This is called backlinking .

Backlinks not only bring more traffic to your website, they can also improve your own website's rankings.

There are a variety of sources of potential backlinks you could explore for your website, including:

• 维基百科
• 博客
• 新闻稿
• 来宾发帖
• 当地新闻网站
• 活动日历
• 其他网站上的资源页面
• 审查网站
• Local business directories, such as Chambers of Commerce
• 社交媒体资料
• 您的员工的大学校友档案

Creating a solid backlink profile for your website can be a time-consuming, involved process. Here are some ways that you can make the process easier: (we've written a 15-step link building guide that also digs into this in more detail for those that are interested)

Create Ego Bait Content

Everyone loves to see their name in print, even if that print is on someone else's website.

Think of ways you can create compilation content using influencers or prominent names in your industry.

If your industry is one with a lot of blogs or thought leadership, you can create a post with quotes from their writing. Once it's up and published, send an email to everyone you've included in your post mentioning that they are quoted in your piece. Chances are good that at least a percentage of these people will post about your piece, giving you backlinks to their social media sites or blogs, as well as traffic from the influencers' followers.

Guest Blog

Guest blogging is a powerful way to build backlinks to your website.

You create a post about something relating to your industry, but it's posted on someone else's website. In the biography area, your website is given a link. Alternatively, you host someone as a guest blogger on your website, giving that person a backlink in their biography and then that person includes a link to your website announcing their guest blog.

Be aware that guest blogging standards have evolved greatly in recent years, so be careful not to do anything that would be considered spammy by Google to avoid penalties.

Press Releases

While you may think of a press release as something that announces a newsworthy change – an award that was won, a new partner in a firm, or an exciting new product launch – every business can find a way to leverage press releases to help build backlinks.

Rather than waiting for something newsworthy to happen in your own business to draft a press release, take a newsworthy event and find a way to insert your business into it.

If you own a house cleaning and organizing business, create a press release around New Years to coincide with the resolutions many people make to get their homes and lives in order. Provide tips for getting started with home organization, add in quotes from your business's owners, and include your contact information.

Many news organizations need new sources for human interest stories, and receiving this type of press release could gain you an interview or get your press release printed in full, complete with a backlink to your website.

Event Sponsorship

Chances are good that your community has a wide array of fundraising events taking place on any given weekend. From spaghetti dinners to silent auctions, 5K races to bowling tournaments, there are a plethora of opportunities to do some good while getting your business's name out there.

If you find a cause that you want to support, reach out to the organizers and offer to sponsor something. For a spaghetti supper, you could supply the pasta or dinnerware at a relatively reasonable cost. A monetary donation can go to a 5K, which could put your logo on the commemorative T-shirts.

By becoming an official event sponsor, your business name will be mentioned in event calendar listings and press releases about the event, with a link back to your website.

Identifying Which Backlinks you Need

This step is a bit easier than people make it out to be.

When I target a keyword, all I need to do, is to look at the backlinks of the people ranking for the keyword and then identify which links have value, and then categorize the links by their link types (is it a directory, a citation, a guest post, etc.). You can keep track of all of this inside of an excel sheet, or you can use the Raven Tools Link Manager after you've identified opportunities with Link Spy.

Once you find a particular website you want to target, you'll click the cell which interests you and then see the backlinks for this ranking page. If anything sticks out, just click the “add to link manager” and you'llhave your own link building CRM set up for you or a team member.

Only one more step to the process and you'll be good to go. 😊 Link Manager lets you order all the links you've identified and then it allows you to create tasks based on the link. I should mention that we've written up a thorough guide on analyzing backlinks with Raven Tools.

Gain More Traffic. Grow Your Business.

Cutting through the crowded digital space to find the people who are in most need of your product or service isn't easy. Your website is no longer something that you can just put up and forget about for several years; it must be maintained constantly and evolve to meet the needs of a changing industry.

Putting some significant time and effort into building your digital presence will drive more traffic to your website, gaining you the new customers you desire.

Your business is worth the effort – Make building it a priority.